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Several people fishing in a river

Why Do 20% of the Fisherman Catch 80% of the Fish? It’s Only 3 Things!

November 13, 20233 min read

Recently I attended a fishing seminar hosted by Saltwater Sportsman Magazine and my friend, George Poveromo. In fishing, like business, it is a smart idea to learn as much as you can from the experts. I love to learn and then see how I can add my own personal twist to what I have learned.

In the seminar, George had several local guides there to teach us the secrets to catch trophy sea trout and redfish on Texas Gulf coast. My two favorite presenters were James Plaag and my friend Sally Black. Both are local legends and both know how to keep things simple. Just like in business, simplicity leads to success and complexity leads to chaos in fishing and James and Sally kept things simple.

One of the main reasons the professional fishing guides are better that this than the rest of us is very simple. They fish more than we do. They are on the water over 200 days per year and we are not. Most of us weekend anglers are lucky to fish 20 to 30 days per year. So Repetition is one thing that makes those 20% more successful. If you have ever read anything by Malcolm Gladwell, you will know that it takes 10,000 hours to become an expert at something. The professionals have those 10,000 hours plus under their belts.

The second key to angler success is Patterns. If you are on the water every day you will be able to predict how the fish react due to the conditions. In business you should be able to predict how your customers will react to your advertising and marketing. That is, if you measure how they react to it! Recently I met a lovely young lady who was doing some advertising for a local car wash. She was attending several networking events each week and handing out coupons for a free carwash. I asked her how she knew what coupons came from which event, and she had no idea. So how could she track the pattern? There was no way. I had her grab all of her coupons back and then she wrote a code on the back. Now if that coupon comes back, she knows exactly where it came from and she can start to track what advertising was driving clients to her business.

The last key that I learned from James and Sally was you have to have a Contingency Plan. We have all heard the famous quote “the best laid plans of mice and men”. Well in fishing and business, that is so true. For some reason the weatherman is never right, the wind blows when it’s not supposed too, and it rains when it is supposed to be sunny. Your client is supposed to show for a meeting and for some reason they forget. If you do not have a backup plan your time is wasted. These backup plans can save the day and lead to more success than you have ever thought possible.

The funny thing I noticed that there really is only one key to success, Persistency. Be on the water as much as you can, meet with your clients as much as possible. Get to know what the fish and clients like under different circumstances and you will become a REEL SUCCESS.

 

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Rob Murphy

CFO, EA, CEPA

"Working with Michael Rager in the Profit Accelerator coaching program has been a transformative experience. His expertise and personalized guidance have revolutionized my marketing efforts, enabling me to streamline processes, identify growth opportunities, and make informed choices in connecting with my audience. Michael's exceptional communication skills and unwavering support create a dynamic learning environment that fosters growth. I wholeheartedly recommend Michael Rager's coaching to entrepreneurs aiming to accelerate profits and achieve their goals. It's an investment that yields long-lasting results."

"

Max Dunlap

Manager at Reimer McGuinness Hess PC

"I met Michael at a Whiteboards and Whiskey event and we hit it off. He started working with our firm to help us implement our long-term vision. He is very good at getting to the heart of an issue and bypassing the extraneous fluff or noise. He's been meeting quarterly with our management team and helping to make sure we are accountable for the tasks and initiatives we have committed to. He's been very direct at pointing out areas where we need to improve our processes and where we should direct our focus and energy in order to make our company successful. With his help, we are on track for our second year in a row of record revenues."

"

Susan Child

Manufacturing Partner (Box Builds, PCBA, Prototypes, Assembly, Full Turn-key Solutions)

"Michael is an outstanding listener and mentor. He truly listens to his clients and pushes them to answer sometimes hard questions. He is passionate about what he does and enjoys seeing the progress and growth within the companies that he consults with. It is a true pleasure to work with him!"

"

Manuel Gonzalez

District Service Manager at Hologic, Inc.

"Michael did a great job of helping me get started as a new business owner. He helped me focus on areas of the business I would not think to pay attention to. He also helped hold me accountable to ensure I was continuing to grow my overall business. Thanks for all the help, Mike!"

"

Phillip Hammett

"Mike knows what questions to ask to really understand your business and will teach you how to leverage your data to improve efficiency in all processes to create more sales. He does a great job of listening and tailoring advice to your specific needs."

"

Mandy Bennett Niscavits

Owner, d'lish catering inc.

"Mike is an enthusiastic, detail-oriented leader who pushes you, the business owner, in the right direction. I can say from my experience that Mike has taught me numerous lessons in dealing with my staff as well as growing my business. I have been very pleased with the service that business coaching provides in addition to the confidence he has bestowed in my new business ventures! I would recommend Mike as a business coach, financial advisor, or a fishing consult— and I have, and plan to again and again."

"

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