I can still close my eyes and hear fiddler crabs scurrying through the reeds, mullet jumping to escape a hungry predator, pelicans splashing as they dive-bombed schools of baitfish as I walked in to my favorite fishing hole in north Florida. It’s amazing, but those sounds are what let me know that I was in the right place.

Recently at a fishing seminar my friend Capt. Sally Black (baffinbayrodandgunclub.com) talked about the number one thing all fishermen should do is listen. If you listen the fish will tell you what they are doing. In business it is exactly the same thing. Our customers and staff will let us know if we are doing the right or wrong things.

As a business coach I see so many people who are in denial about what they hear. Whether it’s from me, their staff or their customers! I know that sometimes the truth is the hardest thing to here, but in order to be successful people need to put their ego away and just listen to what people have to say. Some will have to be taken with a grain of salt, but most will be real useful feedback.

The next time you are heading to your favorite fishing spot or into a meeting, I suggest just taking time to listen. You will find what you are looking for.

Would you like some suggestions on what to listen for? For suggestions, contact us at 713-201-5559 or book a meeting.